Gucci

Gucci

While the logo craze may come and go there is something timeless about the ubiquitous “GG” label. Guccio Gucci opened his first leather shop in the early 1920’s. He crafted leather luggage inspired by the bags carried by wealthy tourists visiting Italy. By the 1930’s the brand had expanded to shoes, women’s handbags, wallets and belts. Gucci’s iconic canvas logo design first appeared in the WWII era when leather was more scarce.

Guccio’s sons inherited the business in the 1950’s and opened the first store in the USA. It was then when the trademark red, green, and black striped design webbing first appeared and was used for bag handles and other embellishment. At this time the brand relied heavily on it’s logo and trademark color scheme, bringing the house success during the 1970’s logo craze but it eventually failed to branch out. The brand was revived in 1989 by a change in creative direction. The Gucci family stepped aside and appointment American designer, Dawn Mello, to edit and refine the collections. It was Mello that brought on Tom Ford in 1990. "I couldn't have cared less about Gucci when I first went there,” Ford said, “But soon after I arrived, I cared a lot." Ford took the brand to new heights in the 1990’s, adding sex appeal and a much needed element of controversy, turning a former leather shop into a full fledged Italian couturier.

Morphew Vintage

1970'S GUCCI Paisley Silk Blouse With Metallic Gold Print Top

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
8ON0357
1970s Clothing Gucci New Arrivals New Years Sale Shop All SHOPSHOP Showroom Small Sizes Store Vintage VINTAGE TOPS
Top
$ 588.00

Morphew Vintage

1970S GUCCI Chocolate Brown Suede & Leather Belted Skirt

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
9ON45017
1970s All Skirts Clothing Gucci Gucci Collection MINIMAL STYLE Minimalc New Arrivals New Years Sale Shop All SHOPSHOP Showroom SKIRTS Skirtsc Small Sizes Store Vintage VINTAGE SKIRTS
Skirt
$ 788.00

Morphew Vintage

1970S GUCCI Cranberry Red Silk Jaquard Pleated Blouse

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
5ON1294
1970s Blouses and Tops Elizabeth Kurpis X Morphew Edit Gucci MINIMAL STYLE Minimalc New Arrivals Shop All SHOPSHOP Showroom Store Vintage VINTAGE TOPS
Blouse
$ 988.00

Morphew Vintage

1970S Gucci Navy Blue Striped Cotton / Rayon Short Swimsuit

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
9ON46281
1970s All Swimwear Clothing Gucci New Arrivals New Arrivals - May 2022 Shop All SHOPSHOP Store SUITS Vintage Swimwear
$ 988.00

Morphew Vintage

1970S GUCCI Wool Plaid Men's Tweed Blazer With Embossed Logo Leather Buttons

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
6ON0361
1970s All Outerwear Clothing Gucci Men MEN'S New Arrivals Outerwearc Shop All SHOPSHOP Showroom Store The Residency Vintage VINTAGE OUTERWEAR
Blazer
$ 688.00

Morphew Vintage

1980S GUCCI Blue & Green Striped Wool Knit Polo Neck Sweater With Logo Buttons

Product Description MORPHEW VINTAGE represents the finest pieces of fashions past. Sourced from across the globe, dating as far back as a century. Each...
6ON0378
1980s Clothing Gucci MEN'S New Arrivals Shop All SHOPSHOP Showroom Store Vintage VINTAGE TOPS
Sweater
$ 588.00

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